One Entrepreneur, Three Startups in Three Years

Meet Idan Bachar, who in 3 years time sold one startup, founded another one, and now he's on the way to his third. He's 30 years old and you probably heard of his mobile app Noknok, that shows you how your friends name you on their phone. Meet the Mindspacers #1

Written by Noga Grinberg

4 years ago

Our community consists of a variety of innovative people, freelancer and startups who do amazing things. Meet the Mindspacers is a series of short introductions in which we ask them about their accomplishments and mistakes, and they share their experience.

Who are you?

I started as a developer with a technical point of view. At some point I realized that in order to be an excellent entrepreneur and to make a high quality product, I need to understand other aspects of the work and to learn how to master UX, UI etc. It was a real process, becoming a person who knows how to deliver a message. In the past three years, I already sold one company – MeZeZe – a mobile app that knows to identify the incoming caller even if he’s not in your contact list. We were the first social phone book. These days, i’m working on a new project which will launch in a month.


What does your company do?

Noknok is an online mobile social network service that shows people how friends name them on their phone, and helps them manage their reputation. After the user sees how his friends named him, he can immediately start chatting with the person behind each name. A distinctive feature is that the user can not know who he’s chatting with, but can find out by asking them.

Noknok at Mindspace Tel Aviv

Noknok at Mindspace Tel Aviv

What’s the biggest mistake you’ve made?

A few years ago I didn’t understand the tech world from the business side. When I started I thought it was all about the users. The only thing I focused on was what to give to my users, I never considered the financial aspect of it, I didn’t think of how am I going to make money out of it. I was totally focused on user acquisition and did not create a solid business model. Eventually I ran out of money.


What is your biggest accomplishment so far?

I gave people the opportunity to see how people perceive them by allowing them to hack into their friends phone book (with permission of course).


What do you wish you knew 5 years ago?

When the student is ready, the master appears. I believe everything comes to us when we’re ready.


What is the most exciting thing happening in your life right now?

I’m working on a new project called “Bee”‘. Bee is a product in which you can find the best service providers with the help of your friends. It is exciting especially because I get to help people make a decision. People can search for a service provider of any kind  (It could be a hair dresser or a plumber, just name it) and see which of their friends used that service provider and ask for a recommendation.


The most exciting thing happening in my life. bee.

The most exciting thing happening in my life. bee.

What is your one-liner-tip for others?

Be true to yourself. Always believe. Never give up. (It’s a cliché but it’s true)