Mindspacers Unplugged: Rui Esteves, AND UNION

We sat down with CEO of Munich craft beer company, AND UNION, to find out what it takes to make perhaps the most delicious brew in town

Written by Natasha Rose Gammell

2 years ago

Rui Esteves knows his way around a Bavarian cold one, and from his desk at Mindspace Viktualienmark in Munich’s old town, he’s all about maintaining the best quality, keeping things fresh, the future of work, and scaling like there’s no tomorrow. Meet Rui, he’s a super guy.

Tell us a little bit about your company?
AND UNION was established in 2007 as a collaborative craft brewing union between small, regional, family-owned Bavarian breweries to create lagers and ales with a foundation of Bavarian purity, quality and tradition and layered with modernist creativity and minimalist design.

What distinguishes AND UNION in the industry?
Our close relationship with our team of Bavarian brewers gives us unparalleled quality and consistency, but also fantastic flexibility and scalability.

One mistake you made that you will never make again.
Forgetting the 3P’s

If you weren’t the CEO of AND UNION, what would you be?
Restoring old cars.

What are you listening to at your desk?
Fill Your Brains – Harrison Brome

If you could choose to have a dinner party with three people, dead or alive, who would they be?
My Grandfather – from the stories my family tell me, he lived a thousand lives.
Steve Jobs – lessons on how to change the world.
Dieter Rams – my design hero.

What is the one thing you look for when hiring a potential employee?
Mindset, attitude.

Why have you chosen the Mindspace way of life?
Any other way of running an office is backward and outdated.

How has working at Mindspace contributed to your business?
Viktualienmarkt has kept both our tummies full and our creative juices flowing.

Do you think that coworking is changing the way we work? How do you think it is going to impact our future?
The way we work (and live) has been changing rapidly for years and co-working is a clear representation of the advantages of the sharing economy. Looking towards the future, this will be the standard as ‘the new normal.’

What is your favorite spot at Mindspace?
Well from appearances, other people would say the telephone booth.

Three things you wish for your company this year… Go!
Growing a world-class team. Making our mark in Munich. Landing in China.


Visit AND UNION‘s website to learn more about…beer!

And, visit the BEERWULF store to crack open a fresh brew.

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