Sharing an office with Cher

As art is an integral part of Mindspace's heart & soul, each Mindspace location is a home not only for companies but for local artists to present their art. Arts@Mindspace will reveal the stories of the people who make this magic

Written by Noga Grinberg

4 years ago

Meet Anat Martkovitch, the talented Tel-Aviv based artist and designer, she paints and sculpts and she created the legendary Cher piece at our Ahad Ha’am building. We presented Anat with some questions, here is what she answered.

Who are you and what do you do?

My name is Anat Martkovich, and I am an multidisciplinary artist and designer.

How does your work fit in Mindspace?

I think it brings in humor and a sense of atmosphere into the work place, I was told by one of the Mindspace members that they call it something like “the totem pole” and bow down to it when they see it. I think it’s great to have something that makes you react and elevates you during your day at work, otherwise it can be so tedious.



What did you think would be difficult until you’ve tried it?

Anything new and unknown. I tend to switch fields a lot, from graphic design, interior design, stage, costumes, teaching, curating. I feel as though a lot of the times when something completely new comes my way, i’m scared to take it on. My first thought is, why not take someone more experienced or familiar with that field? But then I usually get over it. The hardest thing is to jump in, afterwards you get around.

What did you think would be easy until you’ve tried it?

In most of my projects I begin with an idea in mind, and unexpected things come up along the way, technical or conceptual. In the end, my projects are almost always either more complicated or time-consuming than I imagined it would be. In my mind everything is possible and can be done, which causes me to just go ahead with thing. It’s only after I have started I come to realize the full scale of the work, and then I usually want to kick my self a little.


Cher. Mindspace Tel Aviv


What is your dream project?

I don’t have one. I think it will have to do though with freedom and budget more than the actual project. I suppose it would be a large scale installation, to do with sound and light and technology, and it has to be somewhere public. My favorite venues actually are store windows. It is both a frame and an exhibition space, and a public domain. So perhaps an exhibition taking place in different store fronts throughout a city, collaborating with different artists and creators in various fields, with lots of money to pay for everyone involved.

What inspires you?

I think there is inspiration to be found everywhere, be it in art and design, in museums and galleries, ready made objects in the supermarket or stuff on the street. I find inspiration in everyday life,  in things people say on the bus as well as literature, music, poetry.

When was the first time you realized this is what you want to do?

I always knew I wanted to be in the arts, even since I was in kindergarten. Really, I remember trying to paint a Pollock at the age of four after seeing a show about him on TV. With time the focus of my work changed, from painting and photography to clothes and sculpture, stage and installation. But the fields in which I work keep changing all the time, and that I think is what keeps me engaged in my work.



Elvis. Mindspace Hamburg

What’s the worst critique you’ve ever gotten?

While I was in school, studying for my BA in fashion design, I had one presentation where a critic looked at my work and said, “I don’t know what to say”, and that’s it. That was the worst, somebody completely not understanding what I did at all.

What’s the best critique you’ve ever gotten?

I can only recall, that I was attending a small zin fair, and a girl looking through my things said that she really wished that the technology to project memories was already available because what I did reminded her of things that she really wanted to share with me. And it was the best sentiment to me, that sense of wanting to share and evoking memories and emotions.

_MG_3220 copy

How would you describe yourself in one sentence?

Oh I wouldn’t.