beMOOKY is a snackbox for offices that is as sustainable as it is yummy. Most of the products support social and ecological projects and guess where you can find it? Exactly, Mindspace!
beMOOKY. We want to hear from you what it’s all about?
Florian: The beMOOKY-Box is filled with over 100 delicious and sustainable snacks. There is something for everybody: vegan, glutenfree, sugarfree, protein, vitamins, bars, flapjacks, nuts, protein bars, soups, gums and much more. All products need to have a positive benefit to make it into the box and we love the mix of products. beMOOKY is a lifestyle where you get to create yourself.
How did you two meet, and how did we get to this point?
Flavio: We met one year ago at a business network event. I needed a homepage as a personal trainer and Florian did a real good job with his marketing agency. We got to know each other and it turned out that Florian had an idea for a while. The only thing missing was a partner.
Florian: And Flavio understood the need for better snacks in the workplace through his work as a personal trainer. We started to put work into the idea a year ago. After visiting the world’s biggest snack fair in Cologne in February, we knew we were on the right track and founded the benefactions GmbH in March.
Who is your target group?
Flavio: Our target group are cool people at work who are conscious about their way of living and how they are fuelling their bodies throughout the day.
In Hamburg we see a trend of social businesses, especially in the food sector (take lycka and Lemonaid), becoming more and more successful. Why do you think this is the case?
Florian: People are more aware now. The globalization, the internet – everything is becoming more transparent, by the day. The food industry, as a whole, is questionable. Therefore, people want to know what they are eating.
Why do you think that Mindspace and beMOOKY fit so well together?
Flavio: We target cool people at work who care about their lifestyle and Mindspace is a trendy spot where people from all around the world get together and share more than just a workspace. We are sure Mindspace is a pretty mooky spot in Hamburg!
If you could eat lunch with one person, dead or alive, who would it be?
Flavio: My Grandpa, because I have not had a lot of quality time with him.
Florian: Philip Knight, because he inspires me.
If you could inspire change in the world today, what three things would you choose?
Flavio: (Healthy) Food and Water for everybody.
Florian: Reducing trash by more sustainable production.
Flavio: The same rights for everybody.
Florian: …and we mean EVERYBODY!