Today, mastering communications is not simply a matter of adding another string to your bow. Communication has become a fundamental or hard skill not just for communicators, but also for CEOs, executives, and anyone with ambition. To transform your career in a crisis, you need to communicate with clarity and impact — this starts with building your personal brand.
On the webinar “Personal Branding to Future-Proof Your Career”, hosted by VIRTUAL by Mindspace, we discussed the benefits of a great personal brand are innumerable. It helps you make more money, get more clients, and ultimately to future-proof your career to share your unique voice with the world and become a magnet for the right opportunities.
I experienced this firsthand when I founded my own consultancy ten years ago. By building my personal brand as a trusted advisor, I was able to eventually get big-name clients and start building my own company. So, what are my best secrets for building a successful personal brand?
#1: GAIN CLARITY
Be 100% clear why you are building a personal brand, e.g. financial security or making a difference in the world. What is the ONE thing you want to be known for? Focus all your energy on it. If you confuse, you lose.
#2: DEVELOP YOUR STRATEGY
Develop a strategy that works for you, not against you. This includes your story, messages, and overall approach. A lot of advice out there doesn’t work because it is one-size-fits-all. Play to your strengths, be personal, and be yourself.
#3: CONSIDER YOUR TACTICS
Chose the right tactics to fulfill your mission. Is it LinkedIn, Instagram, your own podcast, or public speaking? Be selective: better to be great on one than ok on three channels.
#4: EXECUTE WITH IMPACT
Have a smart plan for execution and stick to it. Use a weekly editorial calendar and a fixed time slot every day to build your brand for maximum effectiveness.
Remember: When building a personal brand, consistency is key. Keep going and you will be surprised by just how much you can achieve.