Now You Can Ask Your Heroes Things You’ve Always Wanted To Know

Imagine being at a party attended by people you admire most in the world. Musicians, sports people, film stars, inventors, even politicians. Now, imagine being able to tap someone on the shoulder, and say: "There’s something I’ve always wanted to ask you..." And they reply "Great, ask away!" - that's exactly what is about. Meet the Mindspacers #2

Written by Noga Grinberg

4 years ago

Our community consists of a variety of innovative people, freelancer and startups who do amazing things. Meet the Mindspacers is a series of short introductions in which we ask them about their accomplishments and mistakes, and they share their experience.


Who are you?

I’m Assaf Levy, co-founder and CEO of – a company of 9 people (and a canine representative, Lenny). is my third startup. I was fortunate enough to take my previous online marketing company – XLMedia – public on the LSE in 2014. My co-founder Sella is our CTO, and he worked at Fiverr following his stint in the notorious military intelligence unit 8200. We met through a mutual friend that knew about our shared vision of building a meaningful network for personal Q&A.

Resolutions-40 team at Mindspace Tel-Aviv

What does your company do?

We are the world’s first crowd interviewing platform. That means we’re working hard to bridge the gap between celebrities/experts and their audiences; creating meaningful and respectful Q&A experiences on, our web and mobile apps.


What’s the biggest mistake you’ve made?

Thinking too big, too soon. We dreamed of reaching the A-listers before we really knew how people would use our product. Over time we realized that we first needed to focus on the people and communities that we were familiar with, fine-tuning our processes before we took them out into the big, bad world. For example, we tried to run a campaign with Portugal Shakira, which is Shakira’s fan-site in Brazil, with one and a half million fans. This fell flat on its face! 

What is your biggest accomplishment so far?

That would probably have to be getting two Nobel laureates answering on, Eric Maskin and Alvin E. Roth.


What do you wish you knew 5 years ago?

That the sky is the limit if you apply yourself! 


What is the most exciting thing happening in your life right now?

The fact that we have new users joining us every day, enjoying the product, and interacting with people that they never normally would. That’s pretty exciting!


What’s the most inspiring story you have come across so far?

We are fortunate enough to come across a lot of inspiring stories simply due to the nature of our platform. One great example is this story of career change from Geni Whitehouse:

What is your one-liner-tip for others?

The sooner you let real users test your product, the better.